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The Big Idea Iconic Art Director George Lois on Branding Very well made.
Tommy Hilfiger Very well made.
1985 Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. 700x866 r AdPorn Very well made.
How A Billboard Turned Tommy Hilfiger Into A Multi Billion Dollar Empire GQ Australia Very well made.